I hope that you had a lovely week!
Is it me, or I have been overwhelmed and a bit silent this week via email?
Ah yes, I have.
But you know what, it made me think of a better system to be less overwhelmed.
Thanks to this little brainstorming on how I can feel less overwhelmed, I came up with a new template for the members of the Artist Entrepreneur Club: The Visibility Opportunities Checklist. I am so excited about it!
Moreover, I might have been a bit busy this week, but for brilliant reasons.
8 artists have joined the Artist Entrepreneur Club this week!
Anyway, this is not what I wanted to write about this week.
I wanted to help you with defining hashtags that will help you grow an audience of art buyers.
You might be using art hashtags at the moment when posting on Instagram.
Any art hashtag will attract artists, and most of the time, not other types of people.
While it is wonderful to have a community of artists - I mean, I run the Artist Entrepreneur Club, you can’t rely on just artists to buy your artworks.
I would not advise excluding artists completely though, as they might buy from you.
But if you want your audience of buyers to be made of other types of people than just artists, you are going to need to target better.
That means using hashtags on Instagram that reflect these people and hanging out in Facebook groups where your potential clients are.
And yes, I will mention the elephant in the room: that means to stop using hashtags that only correspond to what you are posting, and the image you are using.
Doesn’t this feel exciting?!
The sad news is that I can’t tell you which hashtags to use. At least not right now.
The reason is that we need to know first what you are creating and who you want to sell to.
Check the P.S. in this email, to know how you can progress from there towards defining the right hashtags!
All the best,